SBM ROI Kowledge Center

Create Free Training Docs using Scribe - Freemium Version

Tue, 19 Nov 2024 16:07:26 GMT

How To create a training doc- Example usings Sales Navigator & Dux-Soup

Scribe is a tool that you can use for free to create step by step training documents to share with new hires or others who forget how to do computer stuff.

Or, sometimes.. We GenExers, for yourself. I often forget how to use software I only use once in a while, so build these for yourself to remind yourself later. :)

The video below shows me using scribe to create a training doc on how to create a list on Linkedin Sales Navigator and enroll people into a campaign in Dux-Soup.

Double Profit Without Spending A Dime in 2025

Tue, 19 Nov 2024 14:54:42 GMT

Click here to play with the profit simulator while it is still live.

I was paying pretty big bucks for this and nobody was using it, so I decided to make a video to show the results that can be gained from small changes. But while it is still live, feel free to use it HERE and it does not require your contact info or anything.

Stand Out

Tue, 17 Sep 2024 12:30:00 GMT

How to Make Your Small Business Memorable: Stand Out from the Competition on a Budget

In a crowded market, small businesses must find ways to stand out and become memorable to potential customers. With limited resources, it might seem challenging, but there are several budget-friendly strategies that can help your business leave a lasting impression.

Differentiate and engage with customers, even on a shoestring budget

1. Craft a Unique Story

Every business has a story. Share yours in a compelling way that resonates with your target audience. Whether it’s the reason you started your business or a challenge you overcame, your story can help people connect with your brand emotionally.

Tip: Share your story on your website’s About Us page, through social media posts, or in a short video. Keep it authentic and relatable. This is a great way to engage your perfect market segment.

2. Focus on Personalization

People appreciate personalized experiences. As a small business, you have the ability to build closer relationships with customers. Use your knowledge of your customers to create tailored offerings or reach out with personal messages.

Tip: Handwritten thank-you notes or personalized emails to loyal customers can go a long way in building a strong connection. I once used this tip and sent out a campaign of single-serve gold fish crackers with hand written sticky notes to 1 year+ dead clients that were no longer returning calls or opening emails and got a 65% closed-won from that campaign alone.

3. Host Unique, Low-Cost Events

Hosting an event doesn’t have to break the bank. You can invite customers for an open house, a workshop, or a themed event that relates to your business. These events allow you to engage with customers in a more relaxed setting while showing off your products or services.

Tip: Partner with other local businesses to share costs and attract a wider audience. I often offer these to local groups to help them increase their membership or as a fundraiser. Or, just to provide free services to their membership. Groups like the local chambers, womens and veterans groups are a great resource.

4. Leverage Social Media Creatively

Being active on social media is essential for businesses of any size. However, instead of blending in with the usual content, consider offering something different. Create unique, entertaining, or educational content that showcases your expertise in a fun way. I once gave a way free ai logos to get engagement and win hearts.

Tip: Try running a “behind the scenes” series, showing how your products are made, or offer quick tips that solve common problems in your industry.

5. Offer Unexpected Customer Service

Surprising your customers with exceptional customer service will make them remember you. Go beyond what’s expected with small gestures, like following up after a purchase, offering free advice, or providing a no-questions-asked return policy.

Tip: Engage with customers by asking for feedback, then publicly acknowledge and implement the improvements.

6. Create a Memorable Brand Experience

You don’t need a huge marketing budget to create a memorable brand. Focus on small details that make every customer interaction special—whether it’s how you package your products, the tone of your communication, or your in-store experience.

Tip: Design a creative packaging experience or a signature way of delivering your services that leaves a positive, lasting impression. Does anyone else remember going to the donut shop where you could watch the donuts be made. What a great draw this was. Same idea.

7. Develop a Signature Product or Service

A signature product or service can become the hallmark of your business and something customers associate with your brand. It could be something you do better than anyone else or a product that’s exclusive to your business.

Tip: If you’re in a service industry, offer a unique package or tier that isn’t available anywhere else. I do this for my local Chamber of Commerce Members.

8. Engage with Your Local Community

Being active in your community can set you apart as a business that genuinely cares. Sponsor a local event, volunteer for a community cause, or collaborate with other businesses in the area. The more you become involved, the more people will remember your name.

Tip: Community engagement can also happen online. Use local hashtags, promote other local businesses, or offer neighborhood discounts.

9. Utilize User-Generated Content

Encourage your customers to create content about your products or services. This not only gives you free advertising but also builds trust among other potential customers.

Tip: Run a social media contest where customers post a picture with your product, and offer a prize for the best submission. Share the content on your platforms to create a sense of community.

10. Be Transparent and Authentic

Authenticity builds trust, which in turn, makes your brand more memorable. Be open about your processes, your values, and your pricing. People appreciate honesty and are more likely to become loyal customers when they feel you have nothing to hide.

Tip: Share behind-the-scenes content that shows the human side of your business and how your products or services are made.

11. Give Back with a Purpose

Doing good for others leaves a positive impression. Whether it’s supporting a charity, adopting environmentally friendly practices, or offering pro-bono services to those in need, giving back shows that your business stands for more than just profits.

Tip: Promote your initiatives and invite your customers to participate. This helps them feel like they’re part of something bigger. I enjoy giving back to my local community and donating time for unrelated projects as well.l

Conclusion

Being memorable as a small business doesn’t require a big budget, just creativity and a deep understanding of your customers. By focusing on authentic engagement, personalized service, and a little bit of out-of-the-box thinking, your business can stand out in even the most crowded markets.

Implement these tips, and watch as your small business becomes a brand that people won’t forget!

Let's Get Contagious

Wed, 11 Sep 2024 19:11:44 GMT

Let’s Get Contagious: How to Craft a Message That Goes Viral

In an age where messages travel at lightning speed, everyone wants their content to go viral. Crafting a viral message, however, requires more than just creativity. It’s about striking the right chords, generating excitement, and encouraging people to share your message widely. In this article, we’ll dive into how you can make your message infectious and get people talking, sharing, and spreading the word—just like evangelism. But first, let’s explore five critical situations that make messages more contagious.

1. Crisis

When a crisis hits, people are eager to spread news quickly. Whether it’s a product recall or a data breach, if your message addresses a crisis, it becomes inherently more viral. The urgency behind crises drives conversations, encouraging people to warn or inform others.

Tip: Position your message to address an immediate issue or offer a solution to a pressing problem. Provide updates on how you are tackling the crisis or what action people should take next. This brings relevance and immediacy to your content.

2. Mission

Messages with a clear purpose or mission resonate deeply with people, making them more likely to get shared. Think about nonprofit organizations or social movements—when a message is linked to a cause or greater good, people are motivated to spread it further.

Tip: When framing your message, incorporate a clear mission that speaks to values or causes that people care about. You’ll not only generate engagement but also create a sense of community among those who share your values.

3. Problem

If your message solves a problem, you’ve got the perfect recipe for virality. People love to share solutions—whether it’s a life hack, a new technology, or advice on improving their lives. By presenting a common problem and offering a unique fix, you’re providing valuable content that others will want to pass along.

Example: “Tired of running out of battery at the worst times? Here’s the portable charger that lasts three times longer than the competition.”

4. Danger

Nothing grabs attention like the threat of danger. Whether it’s physical, financial, or emotional, danger alerts us, and we’re compelled to share it to protect others. Incorporating a sense of risk into your message can lead to higher engagement.

Tip: Frame your message around a potential danger and then offer a solution that alleviates the risk. For example, cybersecurity companies often use fear of data breaches to promote their protective services.

5. Opportunity

When people sense an opportunity—whether it’s to save money, improve their health, or gain something exclusive—they are motivated to spread the word. Messages that highlight time-sensitive offers, special deals, or limited-time access naturally attract attention and shares.

Tip: Create a sense of urgency around an exclusive opportunity. Phrases like “limited spots available” or “offer ends soon” tap into people’s fear of missing out (FOMO), encouraging them to act quickly.

The Key to Going Viral: Evangelism for Your Message

Evangelism is a powerful example of how people not only spread a message but also recruit others to do the same. To achieve this level of contagiousness, you need to tap into key triggers that always capture attention:

News: People love sharing fresh information. Be the first to introduce breaking news or a groundbreaking development in your niche.
Unique Results: Highlight how your product or message produces results that no one else can offer. The more distinct your offering, the more people will talk about it.
The Unusual: Anything that’s out of the ordinary, strange, or unexpected gets people talking. Present your message in a way that surprises or intrigues your audience.
Helping Others: When your message revolves around solving someone’s problem or offering help, it becomes much more shareable.
Secrets: Everyone loves being in the know. Frame your message as a “secret” that few people are aware of, and you’ll spark curiosity and sharing.

Viral Marketing: Steps to Make Your Message Contagious Online

Now that you understand the basics of crafting contagious content, let’s dive into how to apply this in viral marketing. Traditional marketing still has value, but online and viral marketing should be your bread and butter. If executed correctly, your message can spread like wildfire across the internet. Here’s how:

Find an interesting idea that’s relevant and resonates with your audience.
Make it easy for people to experience or trial your product—people need to try things firsthand to believe in them.
Spread your idea through people who are in close contact with others. Influencers, key opinion leaders, and those with large followings can help boost the reach of your message.
Take advantage of existing communication methods—email, social media, messaging apps, and even in-person sharing.
Develop a way for people to try your product that draws more people in—referrals, “tell a friend” buttons, and incentives for sharing can all increase exposure.

Where to Use Viral Marketing

To maximize the reach of your message, focus on platforms that thrive on user engagement and sharing. Some top viral platforms include:

YouTube
Instagram Messenger
TikTok
Facebook Messenger
Gmail
"Tell A Friend" buttons
E-Greeting cards

Tapping Into Word of Mouth (WOM) Marketing

Word of Mouth (WOM) marketing is another effective strategy for going viral. Here are six steps to leverage WOM on the internet:

Put WOM components on your website—such as social share buttons and “tell a friend” features.
Assign people to monitor your viral marketing efforts—engage with your audience and measure your campaign’s reach.
Place testimonials throughout your site to guide potential customers through the purchasing cycle.
Set up an email marketing campaign to regularly update and engage your audience.
Stay updated on industry recommendations so you can position your message accordingly.
Showcase customer success stories to demonstrate the real-world benefits of your products or services.

Final Thoughts: Contagion Starts With You

Going viral is no accident. By tapping into emotional triggers, focusing on unique results, and leveraging platforms where people are actively engaged, you can craft messages that spread far and wide. Whether you’re solving a crisis, offering a solution to a common problem, or highlighting a unique opportunity, the key to virality is to get people not only talking but also recruiting others to share your message.

So, let’s get contagious—start crafting your viral message today!

The Effects of Compounding

Thu, 08 Aug 2024 15:30:00 GMT

Small Changes Result in Big Profit Thru Compounding Effect

Here is a video on the effects of compounding. Tiny 3% changes in only a couple of categories can more than double your profits without you spending a dime.

Please watch this video and/or play with the free Profit Simulator to see what you can do using your very own numbers. This calculator does not require your email, name, blood-type and shoe size to use. Be anonymous and check it out at the link below.

https://academy.smbroi.com/simulator/

Shorten Your Buying Cycle

Wed, 07 Aug 2024 15:15:04 GMT

Productization for Improved Conversion rates and Shorter Buying Cycle

This video walks you thru the purpose of productization and why it should be done in addition to the benefits of doing so. I use this process for my own purposes as well to improve the conversion rates of my Partnerships/Channel development and Advanced Automation Sequences

What is a Market Segment?

Tue, 06 Aug 2024 14:51:10 GMT

Market Segment Versus Target Market

How to determine your Market Segment and ideal customer message. This video walks you through the process of determining your Market Segment(s) How to determine your ideal client and their backstory which will help you direct the right messages to the right prospects to "Get you Growing"

This goes hand in hand with the process of creating a Market Domination Position so that you will stand out to your particular Market Segment. Good Luck

Turning Expenses Into Cash

Tue, 06 Aug 2024 14:39:16 GMT

Turning Expenses into Cash - Strategies for Increasing Profitability

As you may know, it is my desire to help small business owners, especially those who are local ME businesses, Veteran owned or supporting people and industries I care about. BUT, I cannot help everyone personally, as my time is limited and very valuable to me. So, I hope these videos will help you.

Turning Expenses into Cash - Strategies for Increasing Profitability is one of the videos from my Youtube page and I am going to start adding these in to my blog for those who prefer to watch, rather than read. Also, many of these have a targeted instructions that may help.

So, here is a video walk thru of some ways to increase profitability quickly and create a better foundation on which to build future increases.

At this time, I am only taking on Flash Coaching Clients no additional one:one clients will be considered.

PR for a Small Biz with BIG GOALS

Sat, 27 Jul 2024 00:16:09 GMT

Public Relations for Business Owners

“If a young man tells his date how handsome, smart and successful he is – that’s advertising. If the young man tells his date she’s intelligent, looks lovely, and is a great conversationalist, he’s saying the right things to the right person and that’s marketing. If someone else tells the young woman how handsome, smart and successful her date is – that’s PR.”

- S. H. Simmons

Ask the Small business owner how they view public relations and you’ll likely hear one of two basic ideas:

Public relations firms and departments help large corporations deal with a crisis that gives the public a negative opinion of them.
The same as #1 but insert a famous person in the place of “large corporations”. This could be an actor, politician, musician, broadcaster, athlete, or other well-known individual.

However, public relations are much more than that. While the average Small Business Owner doesn’t own a company large enough to employ a full-time public relations staff, public relations is still important, even for a small business.

Public relations are the core of any business. How the public views you and your business have a huge impact on the success of your business.

If you’re a startup looking for investors or a loan, PR is critical to the success of securing financing.

The differentiation between public relations, advertising, and marketing is arguable at best. It can easily be argued that marketing and advertising are under the umbrella of public relations, because those two things have an impact on how the public views the company.

They also impact how the public views the owner of that company, too.

People are always making judgments. When a company does something the public dislikes, it makes the owner look bad. When the owner is perceived in a negative light, the business sufferers a similar fate.

Since the public is always judging, it’s necessary to give them a good impression as often as possible. This doesn’t happen randomly or on accident. It must be managed.

Every customer you serve either has a positive or a negative opinion of you. They talk to others, and the messages they are spreading are either positive or negative.

Mastering public relations means that you have taken the greatest possible control over how your customers view your company and you. You’re in the best possible position to influence them, put out any fires quickly, and grow your business maximally.

You’re also enhancing your position within your industry and your community.

Lastly, your employees are influenced by your public relations activities. How you deal with your customers and the public influences how your employees view your company, you, and themselves.

Remember, everyone is always watching.

Word of Mouth Tactics- 3

Fri, 19 Jul 2024 16:49:00 GMT

Measuring and Enhancing Your Business Reputation

Introduction

In our last discussion, we covered strategies to shorten the purchasing decision time for your customers, thereby increasing your profits. Today, we'll explore the nine levels of word of mouth (WOM) to help you measure the buzz around your business and address any negative feedback effectively.

The Nine Levels of Word of Mouth

Understanding these levels will allow you to pinpoint where negative word of mouth is originating and develop strategies to counteract it. Here’s a breakdown:

Negative Levels

Minus 4: This is the worst-case scenario, where your product is causing a scandal. Think of major recalls or safety concerns, like the Tylenol scare.
Minus 3: Disgruntled customers actively discourage others from purchasing your products or services. This is the boycott level.
Minus 2: Customers are not actively boycotting but provide poor reviews when asked.
Minus 1: Mild dissatisfaction. Customers may still purchase from you but will share their negative experiences when prompted.

Neutral Level

Level 0: Neutral feedback. Customers use your products but don’t discuss them. This can be a warning sign, indicating a need to turn neutral experiences into positive ones.

Positive Levels

Plus 1: Customers are generally pleased but don’t share their experiences unless asked.
Plus 2: Customers rave about your products when asked.
Plus 3: Customers go out of their way to share positive experiences, akin to recommending a great movie.
Plus 4: Your product is widely celebrated. Positive buzz is rampant, and customers eagerly share their exceptional experiences with your products and services.

Examples of Plus 4 Companies

Lexus
Harley Davidson
Lululemon
Tesla
Apple
Costco

Reflecting on Your Word of Mouth

Take some time to assess what kind of word of mouth your business is currently generating. Identifying your level will help you understand where improvements are needed and how you can foster more positive WOM.

Conclusion

We’ll end this session here to give you time to evaluate your business’s current word of mouth standing. If you need assistance with this process, don't hesitate to reach out for guidance.

Next time, we’ll explore 30 ways to harness the power of word of mouth. Stay tuned!

Word of Mouth Tactics- 2

Fri, 12 Jul 2024 16:51:42 GMT

Leveraging Customer Experiences for Success

Introduction

In our previous post, we started exploring the powerful impact of Word of Mouth (WOM) marketing and how to streamline your customers' purchasing experiences. Today, we'll delve deeper into harnessing the power of word of mouth and how to shape it to your advantage.

The Role of Advisors in Decision-Making

Everyone needs guidance when making decisions. We often rely on the expertise and experiences of others. By understanding how word of mouth works, you can unlock its significant advantages for your business:

It accelerates the decision-making process, leading to increased profits.
Making the purchasing process easier can speed up decision-making.
Deliver on your word of mouth promises instead of relying on lowball advertising tactics.

The Power of Trusted Recommendations

Traditional advertising typically yields one response per thousand ads, often leading to inquiries rather than purchases. In contrast, recommendations from trusted friends have a much higher impact—customers are likely to purchase two out of every five products recommended by friends. This difference is substantial.

What is Word of Mouth?

Word of Mouth is communication between a current customer and a potential customer, often involving an established level of trust. This makes it an incredibly powerful marketing tool. Unlike advertising, which involves conveying a message to a potential customer without a prior relationship or trust, word of mouth leverages personal connections.

Why Word of Mouth Works

Here are some reasons why word of mouth is so effective:

It is tailored to the potential customer due to the relationship with the referrer.
It is more personal, relevant, and credible.
It is customer-driven.
It is self-generating and can spread widely, especially in the internet age.
It becomes part of the product's description.
Recommendations from experts can be even more compelling.
It saves you time and money.

Maximizing Word of Mouth

To fully leverage word of mouth, consider the following questions:

Where is your word of mouth coming from?
Which products are being influenced by word of mouth?
How is your word of mouth spreading?

Developing a Strategy

Once you understand the origins, affected products, and the dissemination of word of mouth, you can create a plan to encourage more positive word of mouth. If you need assistance in understanding and utilizing word of mouth to impact your business, feel free to reach out for support.

Conclusion

Next time, we'll discuss the nine levels of word of mouth, which will help you understand when and how word of mouth can most effectively benefit your business. Stay tuned!

Word of Mouth Tactics

Fri, 12 Jul 2024 16:51:19 GMT

Part 1: A Guide for Small Business Owners

Word of Mouth Tactics -

Welcome to the first installment of our series on Word of Mouth marketing, a critical topic that can significantly impact your business's success. Today, we'll define what word of mouth means for your business and explore its potential benefits and pitfalls.

Understanding Word of Mouth

Word of Mouth (WOM) is the most powerful form of marketing, and it comes at no cost. Customers talk about ads they see, experiences they have, and products or services they purchase. If you provide excellent service and promote your offerings positively, you’ll attract and retain customers who can sustain your business long-term.

However, word of mouth can also work against you. Negative feedback spreads quickly, and if your products or services fall short, your customers will likely advise others to avoid your business.

The Impact of Technology

In the digital age, word of mouth has a broader reach. Blogs, podcasts, online marketing, forums, and social networking make it easier for consumers to share their experiences. If you manage your reputation well, this can result in free advertising for your business.

The Importance of Shortening the Customer Decision Cycle

To increase sales, focus on helping your customers make decisions quickly and easily. Shortening the decision cycle can lead to:

Higher average spending per purchase
Increased number of customers
More frequent purchases

How to Achieve This

Creating a seamless and enjoyable purchasing process is crucial. When customers can make decisions quickly and confidently, they tend to buy more, spend more, and refer others to your business, potentially increasing your market share significantly.

Minimizing Decision-Making Stress

Purchasing decisions often come with anxiety, especially with new brands or high-cost items. Reducing this stress can speed up the decision-making process. Here are some strategies:

Make your benefits, features, claims, and promises clear and concise.
Provide comprehensive, easy-to-understand, credible, and balanced information.
Offer clear comparisons that highlight your advantages.
Ensure your guarantees are strong and exceed customer expectations.
Simplify trial periods.
Provide straightforward evaluations of your products or services.
Use relevant and positive testimonials.
Maintain impeccable support, delivery, and operational systems.

Enhancing Your Website

Your website should do more than provide information; it should offer an engaging experience that guides customers through the decision-making process. Consider including toll-free support numbers, helpful software downloads, or other reassuring resources to show customers you are there to support them every step of the way.

Conclusion

This concludes our first post in the Word of Mouth series. If you need assistance identifying your target market and addressing issues that prolong the purchasing experience, feel free to reach out for support.

Next time, we will delve deeper into the power of word of mouth and how to harness it effectively. Stay tuned!

Ai Katie - Automation for Lead Generation

Mon, 01 Jul 2024 20:52:23 GMT

#1 Need of Every Business Owner ? More Leads And More Sales

Many of you know that my "claim to fame" is finding cheap or free ways to do things that I can share with small business owners. I have become highly skilled at finding the shortest path to success with the smallest budget because I worked for startups most of my career. Startups are often underfunded, "bootstrapping it" and struggling.

Perhaps you are not, but I know you still want to know the best and least expensive, most effective way to grow your business. I do my best to share any new finds. This is NOT FREE but it is a DOOZY of a game changer.

I have been working with a bot builder tool which is inexpensive and can do the job. But, personally, I enjoy the more creative aspect of creating engaging and entertaining bots and other marketing products and processes and not so much the time consuming and tedious building out of complex workflows.

But, this new Ai Bot Builder I found comes with many more bells and whistles, built in ai automation and fancy add ons. So much so, that there is no comparison. I will use this tool over the other one due to the huge jump in efficiency it offers me and my clients in moving from plan to execution.

If you are a DIY-er or perhaps want to learn how to build multiple bots for yourself and others, you can

FIND OUT MORE HERE and buy the software for yourself.

The SMB ROI Standard price for an Ai Bot for Lead Automation is a one time set up fee of 2500 plus 500/mo to host, monitor, maintain and service.

There are many prebuilt templates and workflows that can be customized and adapted to your own purposes and needs. That is often the beauty of Ai, having a place to start from instead of staring at the blank page. This is just as true with workflow build outs as anything else.

Whenever I ask small business owners "What are your top 3 business challenges right now?"

More leads is ALWAYS one of them

FIND OUT MORE HERE

Avoiding Ai gob·ble·dy·gook

Thu, 27 Jun 2024 15:29:24 GMT

Ai is a Game-changer worth your time, to save you time

There are tricks to using Ai to your benefit and it depends on what you are trying to accomplish. Overall, you want to avoid allowing Ai to Assume, Guess or Fill-In-The-Blanks. Why?..... because it will get it wrong most of the time.

With image or video work, you are better off starting from scratch or editing with Canva instead of trying to get the Ai to fix the text. As you may have heard through the grapevine. Ai has an issue with Text. You can usually fix this by adding the mention of text early.

Example: Please create an image for a t-shirt with Visible and Legible Text that says "This Exactly" I prefer to use a tool called Ideogram for logos and text products but.....you can still get nonsense added like in the example above. A great trick to use with Ideogram is to simply edit prompts you see that you like in the platform and then write Typography "The words you want" so it will edit the text if there is any there currently. This allows you to use current logos or images and just tweak them to your liking.

With ChatGPT and other tools you'll want to make sure you do the following:

1. Begin with the action step such as write, summarize, translate - Example Summarize this article from Scientific America about How plants talk.

2. Set the Tone and Provide Context - Format should be engaging and friendly

3. Give Persona information for actor and audience. Act as a science teacher who is addressing a group of 2nd grade students who live a rural farm area of the US

4. GIve examples of what you are looking for by providing suggestions such as : the result should be in the format of a Dr Suess book or similar to a short story by Dora the Explorer.

5. It is helpful to provide additional details as well such as length or purpose. Example: Please create 5 paragraphs of 3 sentences or less. Or , please create content that could be used in a childrens book.

Here is a fair example of a decent prompt I created. (Results are in Blue)

I am a substitute teacher for 2nd and 3rd grade classes and I need to teach science using fun and entertaining experiments with homework assignments that will measure engagment and retention of the lesson. Can you please come up with 3 options for easy science projects we can do during a 45 minute class and the homework for it. The homework should take no more than 15-20 minutes

Sure, here are three fun and easy science projects that you can do with 2nd and 3rd graders during a 45-minute class, along with corresponding homework assignments:

1. Plant Communication Experiment

Class Experiment:

Objective: Demonstrate how plants can "talk" to each other using their roots.
Materials: Two potted plants, plastic wrap, soil, water, food coloring.
Steps:

Place two potted plants close to each other.
Wrap plastic wrap around the pots to cover the soil, leaving a small gap between the pots.
Water one plant with water mixed with food coloring.
Observe over the next few days to see if the other plant's soil changes color, indicating water transfer.

Homework:

Assignment: Draw and describe what you think happened between the two plants. Did the second plant's soil change color? Write a sentence or two about why you think plants might "talk" to each other.

2. Rainbow in a Jar

Class Experiment:

Objective: Teach density and how different liquids can layer.
Materials: Clear jar, honey, dish soap, water, vegetable oil, food coloring, small plastic cups, spoons.
Steps:

In small cups, mix food coloring with water, dish soap, and vegetable oil separately.
Pour honey into the jar first.
Slowly pour each liquid into the jar, one at a time, in this order: honey, dish soap, colored water, vegetable oil.
Observe how the liquids form layers because of different densities.

Homework:

Assignment: Draw the layers you saw in the jar and color them. Write down the names of the liquids in each layer from bottom to top. Why do you think the layers didn't mix?

3. Balloon Rocket

Class Experiment:

Objective: Demonstrate the principles of propulsion and Newton's Third Law.
Materials: Balloons, string, straws, tape, chairs.
Steps:

Thread a long piece of string through a straw.
Tape the ends of the string to two chairs placed apart.
Blow up a balloon without tying it and tape it to the straw.
Let go of the balloon and watch it propel along the string.

Homework:

Assignment: Draw a picture of the balloon rocket and write a sentence about why the balloon moved along the string. What would happen if you used a bigger balloon?

These experiments are designed to be engaging and educational, providing hands-on learning experiences while reinforcing scientific concepts. The homework assignments are simple and help assess the students' understanding and retention of the lessons.

Happy Prompting :)

You can also always ask ChatGPT to create a better prompt as well. After the prompt, you can add, "please suggest options to improve the prompt before continuing "

If you would like a copy of the presentation I do on Proper Prompting, just send me an email at Katrina@SMBROI.com with Proper Prompting as the subject line and I will send you a copy. I created it using Gamma.app which is still one of my favorite free tools.

Thats just GROSS !

Tue, 25 Jun 2024 14:25:26 GMT

How to figure out your Gross Profit and Net Profit Margin

Most small businesses have a net profit margin of 10%. If you want to see how easy it is to double your profit without spending a dime in a typical small business, check out the free to use SMBROI Profit Simulator. If you would like me to quickly show you how to use it, please feel free to book a 15 minute call on my calendar using the link below. https://calendly.com/profitadvisors/quick-q-a

Gross Profit Margin

The gross profit margin is a measure of the efficiency of a company in managing its production costs relative to its revenue. The formula is:

Gross Profit Margin = (Gross Profit / Revenue) × 100

Where:
Gross Profit = Revenue - Cost of Goods Sold (COGS)

Example Calculation for Gross Profit Margin:

Revenue: $100,000
COGS: $60,000
Gross Profit: $100,000 - $60,000 = $40,000
Gross Profit Margin: (40,000 / 100,000) × 100 = 40%

Net Profit Margin

The net profit margin indicates how much net income a company makes for every dollar of revenue, reflecting the overall profitability after all expenses. The formula is:

Net Profit Margin = (Net Profit / Revenue) × 100

Where:
Net Profit = Revenue - Total Expenses
Total expenses include the cost of goods sold (COGS), operating expenses, interest, taxes, and any other expenses.

Example Calculation for Net Profit Margin:

Revenue: $100,000
Total Expenses: $85,000
Net Profit: $100,000 - $85,000 = $15,000
Net Profit Margin: (15,000 / 100,000) × 100 = 15%

Ai Empowerment Challenge Starts July 8th

Wed, 29 May 2024 15:53:28 GMT

The Ai Empowerment Challenge includes a full year access to CreatorPro

This is a special offer to my community and connections. Reach out if you would like additional information.

I am excited to announce our upcoming AI Empowerment Challenge.

This 5-day challenge, priced at $97, includes a full year membership to Creator Pro AI prebuilt GPTs. More on CreatorPro below.

Challenge Details:

Dates: July 8th-12th
Time: 1 PM - 2 PM EST daily
Access: Includes a year membership to Creator Pro AI
Price: $97

Creator Pro is a team of specialized AIs designed to work within ChatGPT, dramatically improving its capabilities. I use these on a daily basis to support my business and my customers. It allows me to move past "Blank Page" syndrome when launching new projects and can map out entire processes in minutes, allowing me to bring my strategic ideas into focus.

I love the use of "Chain of Thought" prompts for my clients, friends and family members who can sometimes weary of technology. They can use CreatorPro.ai successfully without knowing anything about prompting or even what an ai prompt is.

Boost productivity, compress time, and ensure precision and ease of use. With integrated AI training and robust community support, CreatorPro empowers you to achieve more in less time.

Even though I am certified in prompt engineering, I find myself going to these prebuilt tools first. They are fantastic and easy to use.

A Gangster Move

Tue, 07 May 2024 21:08:24 GMT

Presenting An Offer They Can’t Refuse

In our last post, we outlined three more ways to maximize your current resources. They included:

Revealing the soul of your business
Breaking even to breaking the bank
Standing up and standing out

Today, we'll highlight the final three areas you can focus on to maximize your current resources. They are:

Presenting an offer they can’t refuse
Upselling: “Would you like fries with that?”
Avoiding the edge of the cliff

Presenting An Offer They Can’t Refuse

To stay ahead in the competitive HR tech market, you need to make it easier for your customers and clients to say “yes” rather than “no”. This can be achieved by eliminating all the psychological, financial, physical, emotional, and other roadblocks they present.

Eliminate perceived risks by offering warranties and guarantees that build confidence in your business and products/services. Be sincere and ready to honor these promises if your customer is unsatisfied. The quickest way to lose trust and business is by not fulfilling your commitments.

Upselling: “Would You Like Fries With That?”

Upselling is a classic strategy, but it's incredibly effective. Every time you sell a product or service, offer an add-on, upgrade, or complementary product. To succeed, these add-ons must complement the original purchase and enhance the overall value perceived by your customer.

For HR tech startups, consider bundling services like premium support, additional user licenses, or exclusive access to new features. These add-ons should feel like natural extensions of the initial purchase, making them hard to resist.

Avoiding the Edge of the Cliff

Regularly testing and measuring your systems, products, marketing methods, and all other aspects of your business allows you to spot problems early and avoid potential pitfalls.

Here are some specific areas to explore for potential improvements:

Marketing strategies
Sales copy
Customer service processes
Sales letters and presentations
Employee-customer interactions

By examining these areas, you might discover opportunities to adjust pricing, offer incentives, or improve key processes, helping you better utilize your current resources.

This wraps up our series on how to maximize your current resources. Please reach out to me if you need assistance with any of these strategies.

The Soul Of Your Business

Tue, 30 Apr 2024 20:58:39 GMT

Revealing the Soul of Your Business

In our last discussion, we highlighted the first three key areas to focus on for maximizing your current resources. They were:

Recognizing the obvious
Unconventional breakthroughs
Facing the facts

Today, we'll delve into the next three crucial areas:

Revealing the soul of your business
From breaking even to breaking the bank
Standing up and standing out

Revealing the Soul of Your Business

Every HR tech startup or new business has a unique essence, a soul, which you likely felt most intensely during the early stages of your venture. That initial passion, newness, and momentum can sometimes fade as your business grows and becomes more established. It's essential to break out of this cycle and rekindle the genuine soul of your business.

Prioritizing your clients' needs above your own is the true key to success. Serve your clients, don't just sell to them. They seek a relationship built on trust, not a transactional interaction. In addition to gaining your clients’ trust, you need to solve their problems, handle special situations, be their ally, and consistently offer valuable, high-quality products or services. Only when you achieve these things will you truly reveal the soul of your business.

From Breaking Even to Breaking the Bank

One effective strategy to attract clients is to offer them an enticing initial deal and lock them in for future purchases. This is a common approach with subscription services, including HR tech platforms offering discounted rates for the first few months.

This strategy hooks your clients with an offer that seems too good to pass up and is then followed by offers for additional, higher-priced products or services. These add-ons help to establish a more long-term relationship with your clients, moving from just breaking even to significantly increasing your revenue.

Standing Up and Standing Out

In the competitive HR tech landscape, standing out is vital for success. You can achieve this through consistency and value while developing and perfecting your Unique Selling Proposition (USP). Here are some tips to help you establish and develop your USP:

Identify unfilled needs in your industry: Find gaps in the market that your competitors haven't addressed. This could be a new feature, a different approach to service delivery, or a unique customer experience.
Use preemptive marketing: Be the first to claim a feature or benefit as your own, even if competitors offer something similar. By owning it in the minds of your customers, you set yourself apart.
Keep it clear and to the point: Your USP should be simple, straightforward, and easily understood by your customers.

By focusing on these three techniques, along with the three we discussed previously, you should have no trouble maximizing your resources. If you need assistance with any of these areas and techniques, please don’t hesitate to reach out to me.

Stretching the Start-up Dollars

Tue, 23 Apr 2024 19:44:05 GMT

In the next few posts, we’ll explore how to optimize your current assets to stretch your capital further and enhance your profit margins. Today, we'll cover three strategies to maximize your existing resources:

1. Recognizing the Obvious

Being too close to your business can sometimes cloud your perspective. Step back and critically assess the resources you have. Opportunities abound that can propel your business to greater success. Take the time to identify these obvious yet often overlooked assets.

2. Unconventional Breakthroughs

Don’t wait for breakthroughs; create them. Breakthroughs are new ways of doing things or new discoveries that yield better results. Regular brainstorming sessions and fostering an environment where your team feels encouraged to share ideas are key. Examples include:

A health and beauty company repurposing a product's side effect for a new market.
Developing a new product inspired by everyday items, like roll-on deodorant from the ballpoint pen.
Nike’s innovative running shoe, born from experimenting with a waffle iron.

When aiming for breakthroughs, consider:

Finding hidden opportunities in every situation.
Identifying at least one significant financial gain every three months.
Maximizing value for your clients.
Generating multiple streams of ideas to uncover the best breakthroughs.
Ensuring breakthroughs eliminate risk and resistance.

3. Facing the Facts

Before implementing breakthroughs, you must address the inefficiencies in your current systems. Conduct a system analysis to identify what’s not working and devise a plan to improve or eliminate these processes. Compare your strengths and weaknesses with those of your competitors.

Key questions for evaluating your business:

Why did I start this business and choose this industry?
What products or services did I initially offer, and which were the most popular?
Why do customers choose my business now?
How did I attract new customers when I started?
Which marketing efforts were most effective at the beginning?

Answering these questions will give you a clearer understanding of how to tackle your weaknesses.

By focusing on these three areas, you can start utilizing your resources to their fullest potential. If you need assistance with strategic or system analyses, reach out to me.

As an Owner or Founder, making the most of your resources is crucial.

5 Mistakes That Can Kill Your Business

Tue, 16 Apr 2024 17:22:05 GMT

Prepare for a Mixed Metaphor Mash-up

Every business aims to secure and retain big clients, often referred to as "big fish." However, there are several critical mistakes that can not only ruin these partnerships but also jeopardize your entire business. This comprehensive guide highlights these five killer mistakes and offers practical strategies to avoid them.

Mistake 1: Not Meeting Client's Expectations

One of the most fundamental errors is failing to meet your client's expectations. This breach of trust can stem from various issues, such as poor salesmanship or communication breakdowns. Here are some key points to consider:

Avoiding the Mistake:

Think Before You Speak: Ensure your sales team fully understands client needs before making promises.
Give Yourself a Break: Set realistic goals and timelines.
Perfect Your Process: Streamline operations to consistently deliver high-quality results.
Pre-format Over-deliverables: Plan for exceeding client expectations.
Stay Hands-on: Maintain involvement throughout the client relationship.
Define Success: Clearly outline what success looks like for both parties.

Mistake 2: Mishandling a Client Crisis

Crises are inevitable, but how you handle them can define your business. Effective crisis management builds trust and confidence with your clients.

Crisis Management Tips:

Take Responsibility and Apologize: Own the mistake regardless of who is at fault.
Act Swiftly and Effectively: Address the issue immediately and find a solution.
Step in and Take Control: Lead the resolution efforts.
Never Point Fingers: Avoid placing blame; focus on solutions.
Stay in Constant Communication: Keep the client informed throughout the process.
Stay Calm: Maintain composure to think clearly and act effectively.
Keep Your Eye on the Ball: Focus on resolving the crisis and restoring normalcy.

Mistake 3: Biting Off More Than You Can Chew

Overextending your resources can lead to a decline in service quality and operational chaos. It's crucial to recognize when your business is stretched too thin.

Signs of Overextension:

Clients’ needs aren’t being met.
Low employee morale and upset clients.
Operating in emergency mode to save accounts.
Declining profits and loss of clients.
Reallocation of resources to manage crises.

Mock Fish Plan:

Bring in Your Best Team: Utilize your top talent to meet client needs.
Review Operational Systems: Identify and address inefficiencies.
Anticipate Future Problems: Develop proactive strategies.
Communicate Better: Enhance internal and external communication.
Include Costs in Quotes: Provide transparent and accurate pricing.
Always Have a Back-up Plan: Prepare for potential setbacks.

Mistake 4: Putting All Your Eggs in One Basket

Relying heavily on one major client can be dangerous. Diversification is key to maintaining stability and growth.

Strategies to Diversify:

Stay Informed: Keep abreast of developments within your client’s company.
Reinvent Yourself: Continuously innovate and stay ahead in your industry.
Stay Exclusive: Maintain a unique value proposition.
Secure Multi-year Commitments: Lock in long-term contracts.
Spread Out Contracts: Avoid clustering multiple contracts with a single client.
Price Correctly: Ensure your pricing reflects the value and sustains profitability.

Mistake 5: Up Cash Creek Without a Paddle

Maintaining healthy cash flow is essential, even during prosperous times. Preparing for fluctuations in sales and expenses can prevent financial crises.

Cash Flow Management Tips:

Send Invoices on Time: Prompt billing encourages timely payments.
Understand Client Payment Processes: Know where and to whom to send invoices.
Follow-up Procedures: Have a system in place for overdue payments.
Accurate Invoices: Double-check invoices before sending.
Know Your Accounts: Track accounts payable and receivable closely.
Negotiate with Suppliers: Secure the best possible terms.
Bank Contingency Plan: Have a plan for unexpected financial needs.
Build an Investor Network: Cultivate relationships with potential investors.

By avoiding these five killer mistakes, you can better navigate the complexities of managing big clients and ensure the longevity and success of your business. If you need further assistance with any of these steps, feel free to reach out for guidance.

Throwing HR dollars into the WRONG bucket ?

Tue, 09 Apr 2024 18:05:44 GMT

What is the Real Cost of HIGH TURNOVER

One of my all time favorite guest speakers at the HR Tech Alliances events was Dr. Solange Charas, the owner of HCMoneyball and creator of many wonderful research articles, assessments and two of my favorite ROI calculators I refer people to all the time. These ROI calculators help you see the TRUE cost of a lousy culture, lack of quality talent pool, talent market competition or "not even your fault" high turnover.

She also wrote an amazing book called "Humanizing Human Capital" and is an expert in all aspects of Human Capital Management and what is happening in todays economy. I took the opportunity to pick her brain about what she is seeing specifically in the Healthcare Space and she shared some insights with me, along with a link to a paper about The Critical Need for Human Capital Measurement Standards and Transparency In Healthcare that came out in Dec 2023 (linked here in case you want to see the full article.)

What we are both seeing in the Healthcare market, and I am grateful for her expert opinion, is that many hospital and healthcare systems are experiencing the same issues and oftentimes they are throwing money at the problem in the form of an added .50 / hr pay increases or sign on bonuses etc. But, this does not solve the long term issues of the healthcare staff. This is a "dollar store" bandaid.......It ain't gonna stick for long.

Nurses and healthcare staff need to have better work/life balance, lower patient ratios, paid education and upskilling, flexible schedules and other quality of life improvements in order to be happy in their work. What other ideas have you come up with?

You may or may not be suprised to know that research shows $$Dollars thrown at the staffing problem as Pay hikes only contribute to lower patient success not higher, in the end. Thus, perpetuating an endless cycle of deteriorating employee experience in this industry.

I would love to hear from companies in the Healthcare space that have Unique Employee Value Propositions to share or that are solving this problem in a successful way.

Here is a link to here free calculator as well, so you can see how your turnover is hitting your bottom line. https://hcmoneyball.outgrow.us/HCMBTurnover

DIY B2B Lead Generation and Automation for Small Biz Owners

Thu, 04 Apr 2024 14:32:09 GMT

AMAZING TIME AND $ SAVING TOOLS TO IMPROVE YOUR BOTTOM LINE

I talk about Dux-Soup for Linkedin Automation all the time with everyone who will listen because I know how valuable it has been to me. And, there are a ton of folks out there who are paying thousands a month to have lead generation done for them and it can work if you get the right messages to the right audience, but it does not need to cost that much. The Turbo Version I use is $55/mo and I run multiple campaigns with 8 steps in each one.

Below is a Loom video about Dux-Soup - Two great tools I use all the time.

Below that video is another Saas Tool called Scribe I used to help me create instructions on how I do things. This is a great time saver so that I can more easily share "how-to" with anyone who asks, I decided that I would do my first "Scribe" on using Dux-Soup with Sales Navigator.

You can check out Scribe here. And it will show you the steps I go thru, the results I see, how I use it etc. There are a ton of training videos everywhere you can use to do this. I also use Ai to help me craft the best messages and sequences for various target markets. Then, it just comes down to seeing what works and what doesnt with each audience.

One of my latest customer had 6 proposals out in the first 6 weeks lauching their Dux Soup campaigns and the pattern continues. It has also helped customers figure out where their message resonates and where it does not. Another tip is to target people who are actually interacting with Linkedin. A good example, you will find fewer Nurses and Truckdrivers on Linkedin but it is the best place to find Nurse Recruiters or Logistics Company Executives :)

Happy Hunting.

Sage, Pal or Pit Bull?

Thu, 28 Mar 2024 20:25:25 GMT

Your Perfect Sales Person May Vary With Each Prospect

In a recent post, we explored the crucial steps for making a remarkable first impression on potential major clients. Today, we delve into the strategy of discerning the personality of your potential big client to ensure the optimal pairing with your sales team members.

This involves a two-fold approach:

Assess the personality traits of your sales team;
Align the most compatible salesperson with your targeted client.

Sales personalities generally fall into three categories: the Sage, the Pal, and the Pit Bull. Understanding these can significantly enhance your client engagement strategy across various industries such as Healthcare, Human Resources, and Construction. Let's explore each personality type and how they might engage with prospects in these sectors.

The Sage

Characterized by their deep knowledge, experience, and ability to foster trust, the Sage is your go-to for clients needing reassurance and information. For a Healthcare prospect, a Sage could leverage case studies or demonstrate how a product improves patient care or operational efficiency, providing peace of mind to healthcare professionals concerned with outcomes and compliance. In Human Resources, they might focus on how a service can streamline HR processes or enhance employee satisfaction, backing their pitch with solid data and references. Within the Construction industry, the Sage would excel by providing detailed information on the reliability, safety, and efficiency of building materials or construction methodologies.

The Pal

This sales personality thrives on building relationships, making clients feel as though they're connecting with a friend. In Healthcare, a Pal might bond over shared challenges in patient care or hospital management, always ensuring the conversation remains professional yet warm. For Human Resources prospects, discussing common interests in workforce development or employee engagement strategies could pave the way for a deeper business relationship. Construction industry clients, often valuing trust and long-term relationships, might appreciate the Pal's ability to relate on a personal level about shared industry challenges or trends.

The Pit Bull

Focused and assertive, the Pit Bull excels in environments where decisions are made swiftly and the bottom line is paramount. In Healthcare, this might mean demonstrating the direct impact of a product on cost reduction or efficiency to a decision-maker who values succinct, impactful information. For a Human Resources platform, emphasizing rapid implementation and measurable ROI could resonate with prospects looking for effective solutions. In the Construction sector, a Pit Bull could be effective by directly addressing how their services or products provide immediate benefits, such as cost savings or time efficiency, appealing to clients focused on project timelines and budgets.

Each of these personalities has their unique strengths that, when matched correctly with the client's needs and industry context, can secure significant accounts and foster long-lasting relationships. Whether your prospects are in the Healthcare, Human Resources, or Construction industries, understanding and leveraging the distinct qualities of your sales team can be the key to unlocking new opportunities. Should you require assistance in determining which personality best suits each member of your sales team for your strategic client engagements, do not hesitate to reach out.

If YOU are the sales team then perhaps you choose the prospect or target market based on your personality and who it will appeal to or best match with.

Catch The Ai Wave Or Find Yourself Left behind In Its Wake

Thu, 28 Mar 2024 15:23:26 GMT

Join Our Mastermind and I Will Hold You Hand Thru This

Join our Mastermind for B2B SaaS or Service Business Owners, which we plan to launch Quarterly.

As a leader in your organization, you've already demonstrated a remarkable capacity for innovation and growth within the your industry because you are STILL HERE.

Maybe your company is already on an impressive trajectory. But change is coming at us FAST and I believe our mastermind program could play a pivotal role in maintaining and accelerating your progress. This unique opportunity is designed specifically for forward-thinking businesses like yours, aiming to elevate B2B SaaS or service ventures to new heights without the overhead of expensive staffing, vendors or endless line of consultants.

Why Join Our Group Mastermind?

Exclusive Access: Be among the first to delve into cutting-edge strategies that leverage AI for business growth, operational efficiency, and customer acquisition. Each session is tailored to meet the unique needs of B2B SaaS and service industries, offering insights directly applicable to you and your company.

Personalized Business Assessment and Project: We kick off with a Custom assessment of your company, identifying specific challenges and opportunities unique to your business. Following this, you'll receive a customized project plan with a detailed timeline, aimed at implementing strategic solutions for impactful results.

Cutting-Edge Tools at Your Fingertips : Throughout the program, you'll gain hands-on experience with tools that turn weeks of work into hours and hours into minutes. These resources are chosen to streamline operations and enhance your marketing efforts, offering long-term value well beyond our sessions. Gain access to a comprehensive system of Ai's for the most common complex tasks faced by professionals in the following categories. We listed just one of the examples in each category that you will have access to in the library of 60+ GPTS

Weekly Agenda for 6-Month Strategic Growth and AI Mastery Mastermind Each week there is new video training, live training and tools you can access to streamline your growth.

Week 1-4: Chasing Profit vs. Revenue - How Small Changes Have Big Impact

Topic Focus: Understanding the balance between profit and revenue generation, and how strategic small adjustments can lead to substantial improvements.
Custom GPT: Financial Analysis - Conducts in-depth financial analysis for informed decision-making, guiding on how small changes can have a big impact on both revenue and profit.
Category Link: Finance and Strategy

Week 5-8: Establish a Market Dominating Position

Topic Focus: Strategies for achieving a dominating position in the market through differentiation and value proposition enhancement.
Custom GPT: Startup Positioning - Defines competitive positioning strategies for startups, aiding in establishing a market-dominating stance.
Category Link: Finance and Strategy

Week 9-12: Create Compelling Offers

Topic Focus: Crafting offers that effectively attract and retain customers, enhancing overall value perception.
Custom GPT: Irresistible Offers - Flagship Products - Assists in creating compelling offers for flagship products to boost sales and engagement.
Category Link: Sales and Revenue Growth

Week 13-16: Get More Leads

Topic Focus: Implementing strategies and tools to increase lead generation and effectively capture market interest.
Custom GPT: Lead Magnet and Content Offer Creator - Designs effective lead magnets to attract and convert leads.
Category Link: Digital Marketing and Lead Optimization

Week 17-20: Alliances and Joint Ventures

Topic Focus: Exploring and establishing strategic alliances and joint ventures to expand market reach and leverage synergies.
Custom GPT: Partnerships and Affiliate Program Designer - Facilitates the creation and management of affiliate and partnership programs.
Category Link: Sales and Revenue Growth

Week 21-24: Increase Value per Customer

Topic Focus: Strategies to enhance customer lifetime value through upselling, cross-selling, and improving customer experience.
Custom GPT: Value Ladder - Customer Lifecycle - Builds a value ladder offering products from free to premium to enhance customer value.
Category Link: Sales and Revenue Growth

This comprehensive agenda is designed to systematically address key growth and mastery areas over a 6-month period, utilizing specific CreatorPro AI tools to enhance understanding and application in each topic area. Each tool is selected for its potential to significantly impact the topic's objectives, offering strategic insights and practical applications to drive the mastermind's success.

Program Details:

Duration: Embark on a 6-month journey of intensive, growth-oriented sessions with us. Next Sessions Begin in May.
Commitment: We've designed weekly sessions to fit seamlessly into your busy schedule, complemented by practical, between-session tasks for owners to apply real-world applications of your learnings.
Video Training and optional assignments weekly
Weekly projects to try out a new Custom GPT in your Business Weekly
Investment: We're offering this exclusive opportunity at a reduced rate of $2,500 per month for 6 month committment.

Long-Term Value: Our focus extends beyond immediate gains; we're dedicated to providing you with strategies, tools, and knowledge that serve as a foundation for sustained growth and success, potentially saving you tens of thousands OR MORE in future staffing and service costs. Program includes full year of access all platform GPTs and video training.

Ready to Transform Your Business?

We're selecting just 5 pioneering business owners for each Group. If you're committed to propelling your company forward in 2024 and are open to actively engaging in this innovative journey, we'd love to hear from you.

To express your interest and explore this unique opportunity further, email Katrina@SMBROI.com Spaces are limited, with selection based on alignment with the program's goals and a commitment to active participation.

Thank you for considering this opportunity to stand at the forefront of business innovation with US. We're excited about the prospect of collaborating to achieve remarkable results for your business.

Catching Big Fish

Thu, 21 Mar 2024 19:37:00 GMT

Engaging Big Fish: Tailored Strategies for Small SaaS and Service Companies in Specialized Industries

In our preceding discussion, we navigated the critical phase of learning about and preparing to connect with significant prospects. This initial engagement is foundational to your triumph, highlighting the necessity to convey reliability, the assurance of delivering precisely what you promise – on time, within budget, and with unwavering quality. Today, we're delving into the art of making that impeccable first impression, particularly tailored for small SaaS and service companies venturing into specialized sectors like healthcare recruiting, talent acquisition technology, and construction services.

Identifying Your Premier Prospect

Before crafting your approach, pinpoint the 'big fish' you aim to catch. Reflect on your research and notes about potential leads, then select the most approachable to initiate. Consider the following criteria for a focused target selection:

Positioning Your Business: Understand your niche, operational strengths, and how your offerings align with the prospect's needs.
Compiling Your Hit List: Start with a broad list of companies, then refine it based on who could most benefit from your services or products. Don't discount smaller entities; they might be tomorrow's giants.
Selecting the Best Target: Evaluate based on financial capability, alignment with your vision, incentive compatibility, genuine need for your offering, and the strategic direction of potential partnership.

With a target in sight, it's time to strategize your approach and execute.

Crafting a Memorable First Impression

Segment Your Database: Categorize your leads into hot leads, great fits, and secondary prospects.
Initial Outreach: Dispatch introductory mailings that succinctly introduce your company, its services/products, and vision. Clarity and brevity are key.
The Follow-up Call: Initiate a phone call 2-3 days post-mailing, aiming to identify the decision-maker and propose a meeting.
Gratitude and Detailing: Send a follow-up letter expressing thanks for the conversation, offering more insights into your services/products, and suggesting a presentation meeting.
Deepening the Connection: Another phone call after the letter to foster the relationship further and ideally secure a presentation meeting.
Persistence Pays: If a meeting isn't set, reach out again a week later to inquire about your mailing and propose a brief, personal introduction.

Success might not be immediate, but quality offerings paired with persistence usually pave the way to fruitful engagements.

Tailoring Your Approach: Industry-Specific Insights

Healthcare Recruiting: Emphasize your SaaS solutions' ability to streamline the talent acquisition process, offering predictive analytics for candidate success and seamless integration with existing HR systems.
Talent Acquisition Technology: Highlight the innovative features of your platform that enhance candidate engagement and automate recruitment processes, making a compelling case for how your technology can transform their talent strategy.
Construction Services: Focus on your service's ability to optimize project timelines, ensure regulatory compliance, and enhance overall project efficiency through cutting-edge software solutions.

After establishing a positive first impression, ensure the continuity of your effort by sending the best-suited salesperson to finalize the deal, one who's not just knowledgeable but also aligns with the prospect's company culture and values.

Embarking on this journey can be daunting, but with a solid product or service, confidence in your value proposition, and a strategic approach, your small SaaS or service company can successfully engage with and capture the big fish in specialized industries. For further guidance and tools to refine your approach and make that impactful first impression, consider reaching out for more specialized resources and support.The body content of your post goes here. To edit this text, click on it and delete this default text and start typing your own or paste your own from a different source.

Speak Their Language

Thu, 21 Mar 2024 19:36:09 GMT

Navigating the Complexities: A Guide for Small SaaS and Service Companies

It's time to refine our focus towards identifying your ideal customer – your "big fish" – and preparing to navigate the bureaucratic hurdles, or "red tape," that you're likely to encounter along the way, especially in sectors such as healthcare recruiting, talent acquisition technology, and construction services.

Understanding your target customer's procurement habits and processes is paramount. Here are four critical areas to master for success:

Identify Key Decision-Makers: It's crucial to understand the hierarchy of purchasing power within your target organizations. Know who influences buying decisions, who makes the purchases, and who can veto a deal.
Secure a Spot on Their Vendor List: Ascertain how to become a preferred vendor. This involves not just getting your name on their list, but positioning it prominently across multiple categories for broader engagement opportunities. Inquire about their procurement program and the application process requirements.
Master Their Language: Acquaint yourself with the company's unique terminology, including specific report titles, industry jargon, and even colloquialisms used internally. This will aid in effective communication and rapport building.
Understand Their Budget Cycle: Gaining insights into the fiscal planning of your prospects is essential. Knowing when they allocate budgets will help you time your pitches for when they're most receptive to planning expenditures.

With these focal points in mind, let's address the "red tape" – the bureaucratic challenges you may face:

The term "bureaucracy" often evokes frustration, but it represents an opportunity for strategic advantage. Learn from the system by:

Analyzing Their Procedures: Observe and learn from their operational processes. This can provide valuable insights into how to streamline your approach or offer solutions that resonate with their needs.
Reviewing Their Correspondence: Understanding their formal communication can offer clues into how to effectively present your proposals or information.

Remember, being on the outside gives you a unique perspective. Consider the internal frustrations employees might face with their own processes and position your service or software as a solution that alleviates these pains. Whether it's offering to simplify data analysis or presenting information in a more digestible format, demonstrating how you can make their lives easier can be a compelling selling point.

For small SaaS and service companies in healthcare recruiting, talent acquisition technology, and construction services, recognizing and adeptly navigating the purchasing and procedural intricacies of your target organizations is key to unlocking significant opportunities. These insights will not only prepare you for the substantial approach but also equip you with strategies to tackle bureaucratic hurdles effectively.

Should you find yourself wrestling with these challenges, remember that assistance is just a reach away. We're here to help you untangle the "red tape" and pave a smoother path to engaging with your "big fish."

Create Promotional Videos in Minutes for Free

Tue, 05 Mar 2024 16:44:27 GMT

Turning Brochures, Website Content or Even a "One-Liner" into MAGIC !

Almost instantly, this cool new tool, Invideo.ai can turn textual content into amazing video. I used it for the following projects. I have linked them all at the bottom of this post.

Created a Personal Motivational Video to help me visualize my ideal life. https://youtu.be/MqM3dYnJrHQ

Created a promotional video from one of my clients brochures. It was a pdf, so I ran it thru chatgpt to extract the text. but then just put that text file as is into invideo.ai https://youtu.be/-xU5dYmRZ0E

Created a promotional video for my SMBROI Flash Coaching program from a landing page https://youtu.be/wrcadSa3eF0

Shared with someone in my network who then created a promotional video from her company's URL.

Check 'em out & click the link below if you would like to try it for yourself for free, no cc required.

https://invideo.sjv.io/c/3692063/1944654/12258

There are so many ways you could use this tool. Especially if you combined it with some other tools that are free, like the PLR.me tool I have mentioned in the past. Grab some free motivations decks and create your own encouraging videos for your staff, clients, prospect?

Take the notes from your last meeting and see what that created in video format. haha. This created quality videos from text that are of the same quality that would cost you thousands from an agency. Also, video is great for all of your social media outlets.......

Please let me know what cool things you do with it.........go play.

Free or Cheap & Effective Lead Magnets & Giveaways

Tue, 05 Mar 2024 16:44:27 GMT

Free E-books, Quizzes, Assessment, Marketing tools and more

Lead magnets are designed to get the contact information of those in your target market segment. You offer some sort of downloadable digital asset to encourage them to share that information.

One that I use is an E-book version of my book "A Great Leap Forward" names such so that is makes sense that I have a frog on the cover. Yes I am obsessed with frogs.

Recently I found another cool tool that allows you to build very targeted assessments/scorecards that allow you to provide value to the prospect, collect their contact info but also gain a deeper insight into their needs. You get a copy of the assessment as well. This one is designed to determine what type of support the business owners really would benefit from based on his intentions, budget, time contraints, staffing and open mindedness to change. I will link that below.

There are other great tools I encourage you to take a look at like ROI Calculators. You can build those yourself on something like OutReach or have them built. One company I like is TheRoiShop I have a free Profit Acceleration Simulator on my site that people can use without providing contact into but for those that see how they can benefit from small changes, they can book at call if they want.

If you have Zero Budget and Zero time.......Here is 10 free credits on a site called PLR.me There are some great resources in there for all sorts of things. You can give away or even sell if you like, as you get the Private Label Rights to the content, take it as is or run it thru ChatGpt to tweak if for your industry, target or purpose. I get 10 credits for every 10 I give away. :)

Amazing Free or Super Cheap Ai and SaaS Tools for SMB

Tue, 05 Mar 2024 13:30:00 GMT

Don't Let Fear of Technology Keep You From The Amazing Benefits

As a certified software ADDICT, I love to find free and inexpensive tools that help me do the work of dozens of experts. This saves me and my clients tens of thousands of dollars or more, every year. Because I have worked primarily with startups for over 2 decades, I am skilled at finding ways to get big results with a small or non existent budget.

Below are a few of my NEW favorite tools with free trial or free credit offers. I use many of these on a regular basis for my own business as well as for my clients. It is my plan to create individual blog posts and videos on each one, but for now, I wanted to share these, as they are GAME CHANGERS.

Recently, I got certified in Ai Prompt Engineering and Advanced Data Analytic thru Vanderbilt University. This gave me insight into how little I was taking advantage of Chatgpt true abilities. The courses were great and well worth the time and effort. If you are interested in taking these courses, you can find the courses and took as well as thousands of amazing free courses on Coursera, many of which have certifications as well. https://www.coursera.org/courses?query=free

https://www.plr.me/friends?h=z1G7or Get 10 free credits to plr.me Done-For-You PLR Content For HR Well being, motivation, Marketing and more. That You Can Brand As Your Own Beautiful ready-to-sell private label coaching courses, articles, products, worksheets, and content.

https://www.dux-soup.com/?fpr=katrina84 Free Trial t he #1 LinkedIn automation tool I have been using for over a year for all my clients campaigns. I have the turbo version that is around 500 per YEAR and does the same thing I know many marketing gurus are charging 3000-5000/mon for. You get fresh, qualified LinkedIn leads every day. Grow your sales pipeline faster and accelerate business growth and easily grow your network and influence..

https://invideo.sjv.io/c/3692063/1944654/12258 Create videos with text prompts and get a free trial, no cc required and discount if you choose to buy. Enter any topic, and invideo AI gets to work. Great free option if you just want a promotional video for your Employer Brand perhaps? I used it for my International Nursing Staffing company client to create an amazing video from a brochure. It generates a script, creates scenes, adds voiceovers, & tweaks the video at your command. With invideo AI as your co-pilot, engaging your audience is effortlessly simple!

https://share.scoreapp.com/c5d67a10 Free Trial no cc required Lead generation & customer engagement at its best/ where you can create engaging quizzes and landing pages to attract engage a qualify leads whether they are sales leads, current clients, or candidates.

Gamma.app is my new favorite as Ai tools become better and better. My old favorite was TOME but this is giving me far better results. Use this Gamma.app link and get 200 FREE CREDITS and so will I. I need them :)

I will be sharing many more with you as we go along and I will also be taking deeper dives on each of these above to show you how I have used them personally to promote my own business or how my clients have used then. And, I am sure I will find new ones all the time. My goal is always to share the ones that are free or SUPER cheap and usually they have free trials or free for life options and often require no credit card. Please use the links provides as they give me money to support my software addictions.

COMING SOON........ Amazing Ai Tools & Training for Beginners to Advanced users of ChatGPT. Includes Access to Prebuilt GPTs you can customize along with weekly training sessions all for $497/yr. Please send an email to Katrina@SMBROI.com with the subject line LET ME IN .. to get added to the list (Coming very very soon)

Light Their Path With Engaging Interactions

Mon, 04 Mar 2024 13:30:00 GMT

Adding value with each interaction creates loyal, long term growth

Hello, wonderful small business owners and founders! Today, I'm thrilled to share insights on a topic that's crucial for the growth of your business: transforming prospects into loyal customers overnight and keeping them engaged for future marketing endeavors. It's all about making your interactions inviting, informative, and enjoyable.

Let's delve into how you can make this transformation a reality and ensure your new customers feel confident and excited about their decision to choose you. I always hope to add value through these posts and especially posts on free and cheap DIY tools that can help you compete in the marketplace.

Inviting Approach

Creating an inviting atmosphere is key. This means being open, welcoming, and ready to engage with your prospects in a way that makes them feel valued and understood. Imagine you're a healthcare startup introducing a new patient management system. Your approach should be warm and reassuring, showcasing how your solution makes patient care seamless and stress-free.

Be Informative

Information is power, especially when making purchasing decisions. Your job is to provide clear, concise, and useful information that highlights the value and benefits of your products or services. For instance, if you're in the HR technology space, explain how your software simplifies the recruitment process, making it easier for businesses to find the perfect candidates.

Make it Enjoyable

Your interaction should be more than just a transaction; it should be an enjoyable experience that leaves a positive impression. Whether you're selling construction equipment or offering consulting services, the process should be smooth, engaging, and even fun.

Overcoming Buyer’s Remorse

The fear of buyer's remorse is real but avoidable. Ensure your product or service lives up to its promises. If doubts arise, having a no-questions-asked refund policy or offering a bonus gift can build trust and mitigate these concerns.

Strategies to Convert Prospects

Special Pricing: Offer a special price for market testing or a lower price for reasons that resonate personally, such as needing to pay for a tax bill. This humanizes your brand and builds a connection.
Incentives for Referrals: Encourage your customers to spread the word by offering incentives for referrals.
Trust-building Products: Start with smaller, less expensive products to build trust before introducing higher-priced options.
Package Deals and First Purchase Discounts: These are great ways to provide value and encourage commitment.
Extra Incentives: Offer bonuses, extended warranties, or special offers for early decision-makers.
Flexible Payment Options: Financing plans or full-payment bonuses can make purchasing easier and more attractive.
Special Packaging or Delivery: Unique packaging or convenient delivery options can add value to your offer.
Educational Content: Providing additional information to help prospects make informed decisions showcases your expertise and builds credibility.

The possibilities for creativity in your offers are endless. By making the business process inviting, informative, and enjoyable, you'll set your company apart from the competition. Jay Abraham once said, “By making it inviting, easy, informative, non-threatening, educational, inspiring and fun to do business with you, you’ll loft your company above the competition.”

If you're looking for personalized strategies to convert prospects into customers, I'm here to help. Together, we can explore a wealth of resources and insights from some of the greatest marketing minds to find what works best for you. Let's elevate your business and turn those prospects into loyal customers!

Advertising that Pops !

Sat, 02 Mar 2024 19:19:48 GMT

Stand Out, Be Seen, Engage and Convert

Hello, small business owners and founders! Today, I'm excited to guide you through the art of crafting compelling advertising copy that resonates with your audience. Whether you're in healthcare recruiting, HR technology, or the construction industry, understanding how to effectively communicate the value of your products or services is key to your success. Let's dive into the five essential components of great advertising copy, and explore how these principles apply across different industries.

1. Command Attention

First things first, grab your audience's attention with a striking headline. Think of it as the hook that draws people in. In healthcare recruiting, a headline like "Transform Your Talent Acquisition Strategy Today" can immediately capture the interest of healthcare facilities looking for efficient recruiting solutions. For HR technology, consider something along the lines of "Revolutionize Your HR with Cutting-Edge Technology." In the construction industry, "Build Smarter, Not Harder with Our Innovative Solutions" can be very appealing. Your headline should highlight the benefits or solutions your product or service offers in an engaging way.

2. Showcase Benefits

Now, let's focus on the benefits. It's crucial to go beyond simply listing the features of your product or service. Instead, illustrate how it solves a problem or improves your customer's situation. For example, in healthcare recruiting, you could emphasize how your service streamlines the hiring process, ensuring that healthcare facilities can find the right talent quickly and efficiently. In HR technology, highlight how your software reduces administrative burdens and improves employee engagement. For construction businesses, focus on how your products or services enhance project efficiency, safety, and quality.

3. Prove the Benefits

After showcasing the benefits, it's time to prove them. Use data, testimonials, or case studies to build credibility. For instance, a healthcare recruiting firm might share success stories of clients who've filled critical positions faster than ever before. An HR technology company could present statistics demonstrating the positive impact of their software on employee retention. A construction company might showcase a portfolio of completed projects that highlight their efficiency and innovation.

4. Persuade People to Embrace the Benefits

This step is about making a compelling argument for why potential customers should choose your product or service. Employ a persuasive tone and create a sense of urgency. For healthcare recruiting, you might stress the cost of vacancy and how your service minimizes this expense. In HR technology, emphasize the competitive advantage gained through adopting your solutions. For construction, highlight the long-term savings and quality assurance your methods offer.

5. Call to Action

Finally, prompt your audience to take action. This could be visiting your website, signing up for a demo, or contacting you for more information. Offer something of value to make the action more appealing, such as a free trial, a consultation, or an exclusive resource. Make sure your call to action is clear, compelling, and easy to follow.

By integrating these five components into your advertising copy, you can create powerful messages that resonate with your target audience, regardless of your industry. Remember, the goal is to communicate the unique value your products or services offer in a way that is persuasive and engaging. If you ever need a hand in crafting these messages, I'm here to help you create advertising that truly stands out. Let's make your business thrive together!

DIY Easy Automation at 10% of the cost

Tue, 27 Feb 2024 20:45:35 GMT

Dux-Soup is one of my favorite tools to do more with less

I have been using the Turbo Version of Dux-Soup for over a year. It has allowed me to run dozens of campaigns for different targets and purposes. People have heard me talking about it for a long time and I have helped many set it up for themselves.

Only last month, I signed up to become and affiliate so that I could make a little bit of commission when I offer to help set up for people who are in my networking groups, family members, friends, my ex-bosses nephews new girlfriend....

There are many consultants and service providers who offer elaborate workflows and automations but this is oftentimes out of budget for my prospects and can be overkill for their limited needs. So, this is an amazing alternative.

I use it with salesforce navigator, but you don't have to have that either. Below is a video I made for someone to show them how I was using Dux-Soup on my linkedin profile, but targeting many different targets with different messages for different purposes.

You can see some of how I use in the video below. It is perfect for building up partnership relationships, for getting appts set up before a large event, expanding your network, getting feedback from new markets. This has also been my main source of lead generation for my clients as well. You can even integrate it with a free or paid hubspot, pipedrive or sharpspring account.

The Myths Surrounding Starting A New Business | FAKE NEWS!

Wed, 13 Mar 2019 14:51:40 GMT

Fake News!

Alright, buckle up, construction hotshots and SaaS Start-up wanna-be’s ! Today’s escapade involves untangling the web of e-myths that might have you believing in fairy tales. Let’s burst that bubble, shall we?

So, what’s an e-myth, you ask? It’s this cute little idea that anyone with a sprinkle of desire, some cash, and a magical profit target can waltz into the business arena and thrive. Ha! Sounds dreamy, right? Well, hold your hard hats because reality’s knocking.

Starting a business is no stroll in the park; it’s more like a never-ending marathon. Sure, everyone bolts out of the gate at full speed, but reality hits like a ton of bricks a few miles in. Some drop out, some slow down, and only the gritty ones survive. Stamina and flexibility are the name of the game.

You Win or Learn…….never lose. If your business serves your passion or your goals…..a couple trip-ups still make you more forward faster……for a bit.

Let’s talk about the roller coaster of emotions—entrepreneurial seizure. It’s like a joyride through elation, exhaustion, despair, and finally, a good old identity crisis. Why? Blame it on those pesky e-myths! The belief in overnight success can mess you up big time. One tiny hiccup and suddenly it’s emotional turmoil city.

Oh, and the harsh truth? You can’t do it all alone, champ! Swallow that bitter pill sooner rather than later. Feeling like retreating into your shell? Think again! Your business needs you to boss up.

Instead of wallowing in self-pity, reach out. We all need an accountability coach or at least a trusted friend who will call you out on your Bu%^sh*(. Most successful people have failed…multiple times. The fastest way to learn is by falling or by learning from those who have already fallen, fallen again and then got up and succeeded.

IMHO (In my humble opinion), If the result comes too easy, there is not feeling of accomplishment right?

Get the lowdown on business coaching before you drown in your own aspirations. Let’s bust these e-myths together and give your construction empire or SaaS Brainchild a reality check it sorely needs.

Nail Your Marketing Strategy: A Blueprint for Success in Blue Collar Industries

Wed, 13 Mar 2019 14:50:46 GMT

Alright, folks, today we’re diving headfirst into the guts of a killer marketing campaign that’s not just a one-time firework but a reusable bazooka in your arsenal. Buckle up your tool belts because we’re about to hammer down the five must-have keys for a booming marketing launch that’ll keep ‘em coming back for more.

Key #1: Define Your Unique Selling Proposition (USP) Think like your customers: what turns their head, solves their gripes, and fulfills their desires? Your USP is your ace in the hole, the promise you make that sets you apart in this dog-eat-dog world of business. Check out what the competition’s slinging to fine-tune your own pitch.

Key #2: Put an Effective Sales Offer to Work This ain’t just about slapping a price tag on your goods. You gotta make heads turn and jaws drop. Craft headlines that grab attention, spell out the benefits in a language your customers understand, and make it a no-brainer for them to say, “I want that!”

Key #3: Avoid the Marketing Pitfalls There’s a minefield out there, and we’re dodging it. Don’t skip market testing, don’t serve half-baked reasons, and for Pete’s sake, don’t ignore what your customers need. Diversify, get opinions, and for the love of wrenches, listen up!

Key #4: Use a World-Class Marketing Perspective You wanna be a global player? Act like one. Keep your eyes peeled for what’s hot, what’s not, and what makes people swipe that credit card. Be your own mystery shopper and polish up every nook and cranny of your business to shine brighter than a new chrome wrench.

Key #5: Get Results! Customer satisfaction is your golden ticket. If they ain’t happy, your marketing efforts are a big ol’ waste. Quality, service, a stress-free buying experience, and a rock-solid guarantee are your secret weapons. And guess what? Simple tricks like contests, juicy mailers, and sweet deals keep the wheels turning.

So, why wait? You need a top-notch marketing plan, and I’m your blueprint guru. Let’s make some noise in your industry. Reach out and grab the tools and tricks from the big dogs of marketing. Don’t let the dust settle on this opportunity!

Help Others and Help Yourself – Partnerships that Pay

Wed, 13 Mar 2019 14:49:26 GMT

Most of us nowadays are feeling the pains of Not Enough Time or Not Enough Money or Both. Another way we have heard this expressed is that everyone is “Short on TERM”

T ime | E nergy | R esources | M oney

When it comes down to it……Money solves everything. And, we can find that for you.

You can free up time thru hiring staff
You can buy someone else time and energy
You can buy resources and tools that automate processes and increase efficiency.

There is a lot that can be automated and a ton of resources and tools that can be implemented simply, in a matter of minutes or hours and usually, at no cost.

Over the past several years, we have gathered together some amazing partners and negotiated some amazing relationships so that now, we can help any business owner with their strategic growth.

Here are a few partners that I work with that do not cost a business owner anything upfront but can find thousands, tens of thousands and often even 100s of thousands of dollars that they are eligible for through various means.

Here are some of my newest: (Using any of these orgs results in Charitable Donations)

If you have between 2-499 w2 employees, you are probably eligible for this Tax Credit. I chose the partner ERC Guaranteed because there is no upfront fees, their work is guaranteed by Berkshire Hathaway and they have an amazing track record.

Robyn Bowles is another partner who operates a Schooley Mitchell franchise that can find an average of 27% cost saving in many of the products and services you are already paying for. They have bulk buying power that can benefit you. Again, Zero upfront costs.

I also have a Partnership with PaymentCloud that will beat or match your current merchant services provider and specializes in High Risk industries (or situations) and can also offer Invoice funding amongst other things.

These are just 3 of the partnerships that I have build that can offer you an influx of money and/or deep cost cutting to find the money you need.

Future posts will include other Freebies and Cost cutting resources such as where to find remote employees that are fully vetted for an average of 9600/year salary. Zero $$ out of pocket ways to save time and/or money on workers compensation, recruiting, utilities and more

If you are interested in a partnership wtih me or any of these partners, please reach out to me and I am happy to introduce you to anyone in my network for a mutually beneficial collaboration, alliance or formal partnership. Keep in mind, I generally ask permission first to make sure both parties are open to the intro.

Thanks again for stopping by and let me know how I can support you and your future growth. ROCK ON!!

SBM ROI Kowledge Center

Create Free Training Docs using Scribe - Freemium Version

How To create a training doc- Example usings Sales Navigator & Dux-Soup

Scribe is a tool that you can use for free to create step by step training documents to share with new hires or others who forget how to do computer stuff.

Or, sometimes.. We GenExers, for yourself. I often forget how to use software I only use once in a while, so build these for yourself to remind yourself later. :)

The video below shows me using scribe to create a training doc on how to create a list on Linkedin Sales Navigator and enroll people into a campaign in Dux-Soup.

Double Profit Without Spending A Dime in 2025

Click here to play with the profit simulator while it is still live.

Stand Out

How to Make Your Small Business Memorable: Stand Out from the Competition on a Budget

Differentiate and engage with customers, even on a shoestring budget

1. Craft a Unique Story

2. Focus on Personalization

3. Host Unique, Low-Cost Events

4. Leverage Social Media Creatively

5. Offer Unexpected Customer Service

6. Create a Memorable Brand Experience

7. Develop a Signature Product or Service

8. Engage with Your Local Community

9. Utilize User-Generated Content

10. Be Transparent and Authentic

11. Give Back with a Purpose

Conclusion

Let's Get Contagious

Let’s Get Contagious: How to Craft a Message That Goes Viral

1. Crisis

2. Mission

3. Problem

4. Danger

5. Opportunity

The Key to Going Viral: Evangelism for Your Message

Viral Marketing: Steps to Make Your Message Contagious Online

Where to Use Viral Marketing

Tapping Into Word of Mouth (WOM) Marketing

Final Thoughts: Contagion Starts With You

The Effects of Compounding

Small Changes Result in Big Profit Thru Compounding Effect

Shorten Your Buying Cycle

Productization for Improved Conversion rates and Shorter Buying Cycle

What is a Market Segment?

Market Segment Versus Target Market

Turning Expenses Into Cash

Turning Expenses into Cash - Strategies for Increasing Profitability ﻿

PR for a Small Biz with BIG GOALS

Public Relations for Business Owners ﻿

Word of Mouth Tactics- 3

Measuring and Enhancing Your Business Reputation

Introduction

The Nine Levels of Word of Mouth

Negative Levels

Neutral Level

Positive Levels

Examples of Plus 4 Companies

Reflecting on Your Word of Mouth

Conclusion

Word of Mouth Tactics- 2

Leveraging Customer Experiences for Success

Introduction

The Role of Advisors in Decision-Making

The Power of Trusted Recommendations

What is Word of Mouth?

Why Word of Mouth Works

Maximizing Word of Mouth

Developing a Strategy

Conclusion

Word of Mouth Tactics

Part 1: A Guide for Small Business Owners ﻿

Word of Mouth Tactics -

Understanding Word of Mouth

The Impact of Technology

The Importance of Shortening the Customer Decision Cycle

How to Achieve This

Minimizing Decision-Making Stress

Enhancing Your Website

Conclusion

Ai Katie - Automation for Lead Generation

#1 Need of Every Business Owner ? More Leads And More Sales

Avoiding Ai gob·ble·dy·gook

Ai is a Game-changer worth your time, to save you time

Thats just GROSS !

Turning Expenses into Cash - Strategies for Increasing Profitability

Public Relations for Business Owners

Part 1: A Guide for Small Business Owners

Presenting An Offer They Can’t Refuse