Lead magnets are designed to get the contact information of those in your target market segment. You offer some sort of downloadable digital asset to encourage them to share that information.
One that I use is an E-book version of my book "A Great Leap Forward" names such so that is makes sense that I have a frog on the cover. Yes I am obsessed with frogs.
Recently I found another cool tool that allows you to build very targeted assessments/scorecards that allow you to provide value to the prospect, collect their contact info but also gain a deeper insight into their needs. You get a copy of the assessment as well. This one is designed to determine what type of support the business owners really would benefit from based on his intentions, budget, time contraints, staffing and open mindedness to change. I will link that below.
There are other great tools I encourage you to take a look at like ROI Calculators. You can build those yourself on something like OutReach or have them built. One company I like is TheRoiShop I have a free Profit Acceleration Simulator on my site that people can use without providing contact into but for those that see how they can benefit from small changes, they can book at call if they want.
If you have Zero Budget and Zero time.......Here is 10 free credits on a site called PLR.me There are some great resources in there for all sorts of things. You can give away or even sell if you like, as you get the Private Label Rights to the content, take it as is or run it thru ChatGpt to tweak if for your industry, target or purpose. I get 10 credits for every 10 I give away. :)
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